Trust Providing accounting and taxation services is a position of trust. Clients rely on a professional’s judgment in financial matters. Trust is built by being transparent, not self-serving, and avoiding manipulation. To develop trust, conscious efforts must be made, and communication should be explicit and honest. Trust depends on a professional’s character and competence: Character is based on intentions, visible by standards and values where the welfare of the general public is upheld. Competence involves knowledge, skills, and the ability to apply them effectively in a variety of complex situations. Ethics Ethics help professionals conduct business with honesty and integrity. Ethical standards ensure consistency and guide behavior through norms and regulations. In the accountancy profession, key ethical concerns include confidentiality and accuracy of documentation . Protecting clients and maintaining the profession’s reputation are fundamental responsibilities. Ethical dilemmas ...